IDENTITY 42 COLOUR EYESHADOW PALETTE and the defining tip styles

and the defining tip styles lashes for ultimate drama

Ulta Beauty TV

- 97% agreed their skin felt soothed and refreshed

The Water Cream is a unique anti-aging moisturizer that transforms to release a burst of skin-improving nutrients and refreshing hydration for poreless-looking skin that is perfectly prepped for makeup

wearable mattes and lustrous shimmers in universally flattering lid

IDENTITY 42 COLOUR EYESHADOW PALETTE and the defining tip stylesDescription A forty two colour eyeshadow palette with six step by step looks and endless mix and match possibilities. Identity is made up of 42 bright and bold shades in a combination of matte, metallic, and colour changing duochrome finishes. Its a treasure trove of colour options to craft majorly eye catching looks. From neutral base and transition shades to daring and vibrant colours, Identity features an ultra buttery texture and next level