(Grocery) Mailhoit, Wilfred J. Mailhoit's Modern Adviser to Grocers, devoted exclusively to Dealers of the Grocery Business. Mill Valley lyophilized fruit

lyophilized fruit

Manuscript menu on card stock embossed with an orange and yellow flower

Hand-printed portfolio comprised of 8 leaves of variously colored heavy deckle-edged paper

and double-page endpapers illus

Offering a modern perspective on southern flavors with a strong emphasis on vegetables and fresh ingredients

(Grocery) Mailhoit, Wilfred J. Mailhoit's Modern Adviser to Grocers, devoted exclusively to Dealers of the Grocery Business. Mill Valley lyophilized fruitIllus. with photographs of store displays and arrangements, and in rear with samples of advertisements. Dark green cloth lettered in white. First Edition. Chicago: Flynn Publishing, [1919]. Mailhoit calls on his 25 years' experience as a grocer to advise colleagues in the trade on how to run their groceries, from window displays and advertising techniques, to bookkeeping, purchasing, and customer relations. A fascinating study of retail psychology,